Guidelines For Empanelment of Newspapers or Journals
Guidelines for Empanelment of Newspapers / Journals

Directorate of Information and Publicity
Government of NCT of Delhi
Block No Ix, Old Sectt. Delhi -54


Dated : 07.06.07

Guidelines for Empanelment of Newspapers/ Journals.
(In supercession of all the earlier orders on the subject, it is issued w.e.f…)

The Directorate of Information & Publicity (DIP) is a nodal agency of Govt. of NCT of Delhi (GNCTD) for empanelling newspapers/ journals for receiving government advertisements. The primary objective of the GNCTD is to secure the widest possible coverage of the intended content or message through print, television, radio, outdoor and internet media.

DIP independently empanels newspapers/ journals/ magazines only, mostly by adopting DAVP rates or sparingly by fixing DIP's own Special Rate . DIP however mostly relies both on adopted DAVP empanelment and adopted DAVP rates while using TV, Radio, and outdoor advertising. For internet advertising, DIP resorts to DIP's own Special Rates. Rates other than adopted DAVP rates and DIP's Special Rates are called Commercial Rates . All Heads of the Departments of GNCTD have full powers to sanction expenditure at prescribed rates of DAVP (adopted) or DIP, but they have to compulsorily take administrative approval of the honorable CM or authorities authorized by him/ her and then get the financial concurrence of Finance department for incurring expenditure for advertisements at commercial rates. Further, administrative orders are in place stating that all display-ad creative in print & outdoor media and jingles or spots (including story-board) in Radio or TV have to have prior vetting/ approval of the Chief Minister before they are released.

Since the government advertisements are not primarily intended to be financial assistance to newspapers/ journals, DIP will empanel only such newspapers/ journals that are functionally relevant to meet the communication need of the Government of NCT of Delhi in terms of this circulation, intended audience appeal and area served. In other words, the mere fact that a particular newspaper/ journal fulfil the documentation requirements for empanelment does not qualify his claim for automatic empanelment. Further, DIP shall not like to release advertisements to newspapers/ journals which incite or tend to incite communal passion, preach violence, offend the sovereignty and integrity of India or socially accepted norms of public decency and behavior.

Panel Advisory Committee:

There shall be Panel Advisory Committee (PAC) for considering application of newspapers/ journals for being empanelled with the Government of NCT of Delhi. This Committee shall be headed by Secretary (P.R.), Govt. of NCT of Delhi as chairman and Director Information & Publicity and Joint Secretary, (Finance & Planning) of Finance Department as members. These three officials shall be permanent members of the Committee. There shall however be optional provision to co-opt members not exceeding two as experts in journalism or literature or genre concerned with the approval of the Chairman of the Committee. The decision of the PAC regarding empanelment of newspapers/ journals shall be final. The Appellate Authority to appeal against the decision of PAC shall be vested in the hon'ble Chief Minister of the Government of NCT of Delhi. Further, the authority to exempt or relax any condition of empanelment lies only with the hon'ble CM, GNCTD.

The PAC shall consider empanelment of newspapers/ journals belonging to the following categories:-
A) 1. Big newspapers/ journals with a circulation of above 75, 000 copies per publishing day.
2. Medium newspapers/ journals with a circulation between 25001 to 75000 copies per publishing day.
3. Small newspapers/ journals with a circulation of 6001 to 25000 copies per publishing day.
B) A separate 'Special Interest' category shall be instituted for reputed and serious newspapers/ journals/ magazines, originating from anywhere in India, with a track record of uninterrupted publication of 3 years and having minimum circulation of 2000 per issue catering to special interests - such as education and youth, health education, women & children issues, media literacy, labour, science, information technology, tourism, sports education, and environment - shall get classified as such and will be considered for advertisement related to their specific interest specifically .
Only those newspapers shall be considered for empanelment which are published either daily or weekly.
Only those journals shall be considered for empanelment, which are either weekly, fortnightly, monthly or quarterly.
Further, it may be added that the PAC shall have the discretion to consider and place those applications of nationally reputed weekly, fortnightly, monthly or quarterly magazines/ journals of literary eminence with a track record of publication of not less than 18 months in the Special Interest category with a minimum circulation figure of 500. Since such journals/ magazines, despite their serious public service orientation, neither invariably enjoys the ad-patronage of the market nor do they have marketing apparatus to mobilize advertisement for survival, it may be discriminatory to equate them with other commercial publications. Their track record of publication therefore shall not be more than 18 months and unlike the general empanelment guideline on NCR centric origin, the origin entitlement criterion for such Special Interest publications shall be all-India . In practice we find several such reputed publications have not got themselves empanelled with DAVP and hence such publication need not be compulsorily empanelled with DAVP to become entitled for empanelment with DIP. Such publications, once empanelled, shall be compulsorily given advertisements on all the declared dates of national importance by GNCTD and other advertisements on discretion of the department concerned, issued from time to time. If such dates do not coincide with the dates of publications, there may not be any bar to release advertisements of one or more than one declared dates in the intervening period.
This discretion will be exercised with discretion by PAC, preferably by co-opting two members of national eminence in the field of journalism and literature to be duly approved by the Chief Minister of the Government of NCT of Delhi.
Criteria for Empanelment:
All newspapers/ journals seeking empanelment for the first time should comply the following criteria:
1. All newspapers seeking empanelment for the first time should have been empanelled compulsorily with DAVP, except for those Special Interest Category journals/ magazines which fall under the category of literary eminence.
2. There must have been uninterrupted and regular publication for a period not less than 36 months, except for journal/ magazine of literary eminence whose uninterrupted publication requirement is 18 months .
3. They should comply with the provisions of Press and Registration of Book Act 1867. They should not have been disqualified by DIP in the last 6 years and should not be a defaulter of DIP or any other department/ PSU/ Corporation of the Govt. of NCT of Delhi.
4. The period of disqualification should not exceed 6 years.
5. They should not have been un-established by RNI/ DAVP/ ABC at the time of applying.
6. Applicant should also furnish a copy of certificate of registration issued by RNI in the name of publisher.
7. The details of the newspapers/ journals such as size, language, periodicity, print area and details of printing press etc. as asked for in the empanelment form may be given.
8. The place and region of newspapers/ journals should be the National Capital Region (NCR), except for Special Interest magazines/ journals.
9. It must be substantiated that the newspaper is being published at a reasonable standard. Reasonable standard, inter-alia would mean the following: -

i) The newspaper seeking empanelment in big newspaper categories should have at least two pages in multi-colour.
A newspaper/journal should have the following minimum print area:
Dailies : 1520 std. Col. cm./7600 sq. cm.
Weeklies : 700 std Col. cm./ 3500 sq. cm.
Monthlies : 960 std. Col. cm./ 4800 sq. cm.
ii) The print matter and photographs should be legible, neat, clear and without smudges, over-writing and tampering.
iii) There should not be repetition of news items, articles from other issues.
iv) There should not be re-production of news items or articles from other newspapers and journals and the source of newspaper/ article should be mentioned.
v) Mast head on its front page should carry title of publication. It should also carry RNI registration No., volume and issue No., number of pages and price of newspaper/ journal.
vi) The newspaper should carry imprint line as required under PRB Act.
vii) Inner page must carry page number, title of the newspaper/ journal and date of publication.
viii) For multi addition publication, place of publication must be mentioned in inner pages also.
ix) All the publications must carry an editorial.
x) While calculating the circulation, complimentary copies, un-sold and returned copies shall not be accounted for.
xi) The applicant newspaper/ journal shall furnish authenticated figures of circulation in the manner below:
(1) Upto 25,000:
Cost/ Chartered Accountant/ Statutory Auditor
  Certificate in the prescribed proforma/ ABC certificate.
(2) 25,000-75,000:
  Companies :
  Statutory Auditor's Certificate in prescribed proforma/ ABC Certificate
  Chartered Accountant Certificate in prescribed proforma/ ABC Certificate.
(3) Above 75,000:
  ABC Certificate or RNI Certificate.
  Note: (1) DIP will take average circulation for the preceding one year as certified by RNI/ ABC/ Statutory Auditor/ CA Certificate whichever is less, (2) copies sold at more than 40% commission over the cover price of newspaper will not be taken into account for calculating adopted DAVP rate, (3) RNI circulation certificate will be valid up to 4 years from the date of issue for the purpose, (4) a publication with circulation up to 25000 need not submit RNI/ ABC certificate
  Director, Information & Publicity reserves the right to have the figures of circulation checked through its verification team or through RNI. However, there will be no check for publications with circulation upto 25000.
xii) Application for empanelment may be made once in a financial year at the end of February.
xiii) The applications made after 1st of February shall be considered in the next financial year
xiv) The details of documents required for empanelment is given in annexure-1.
Deputy Chief Minister
Manish Sisodia
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